My digital marketing journey began in 2019 with a leading multi-location family law firm. What started as an internship evolved into a focus on Systems Architecture—building the engines that allow marketing teams to scale without burnout.
After graduating, I advanced to an SEO Manager role where I operationalized our growth strategy. I pioneered a proprietary prompt library that reduced SEO production time by ~66%, and operationalized the "Territory Analysis" framework used to guide profitable expansion into new markets.
Today, I help professional service businesses move beyond basic execution to build automated, high-ROI marketing operations.
Going beyond basic optimization to build dominance in competitive verticals.
Specialized strategies for multi-location brands. I execute territory analysis to identify and successfully enter new geographic markets with high conversion potential.
Building AI-assisted reporting systems that connect the dots. I demonstrate measurable ROI by tracking the user journey from initial click to signed contract.
Building proprietary AI prompt libraries and SOPs that automate technical execution, reducing human error and freeing up capacity for high-level strategy.
Collaborating on 90-day strategic plans that align technical marketing deliverables with quarterly business goals, ensuring long-term client retention and growth.
MBA Marketing Strategist with 6+ years of experience scaling professional services firms. Specializing in local SEO, multi-location strategy, and systems automation. Built proprietary AI workflows to replace manual processes and reduce production time. Proven ability to drive revenue growth through advanced analytics and attribution modeling.
Managed comprehensive local SEO for Wisconsin's largest family law firm (25+ locations). Developed standardized workflows for citation management and attorney profiles.
Supported the technical infrastructure during the firm's rapid growth phase. Maintained WordPress environments and assisted in the implementation of Salesforce CRM for lead tracking and marketing attribution.
Interested in discussing marketing opportunities or learning more about my experience?
