Tyler Norton
Law Firm Marketing Strategist
Tyler Norton
About Me
My digital marketing journey began in 2019 with a leading multi-location family law firm, where I started as an intern while pursuing my undergraduate degree and developed extensive expertise in legal marketing and SEO.
After graduating, I advanced to a full-time SEO Specialist role, consistently achieving top search visibility for our locations and services. In this capacity, I achieved 100% visibility in the Google Map Pack across all 25 locations. My role later expanded to include work with a specialized digital marketing agency, allowing me to apply my expertise across various local business sectors while maintaining a strong focus on legal marketing.
My goal is to leverage the law firm conversion funnel knowledge I've gained to streamline revenue operations and improve business health through marketing efficiency. Having both the technical aspects of SEO and the strategic elements of client acquisition, I'm focused on connecting marketing performance directly to revenue outcomes, ensuring every marketing dollar drives measurable business growth and sustainable client acquisition.
Performance Facts
Map Pack Visibility
Across 25 Locations
Keywords Secured Top 3 Spot in Search Results
Average SERP Ranking Across Wisconsin and Illinois
What I Do
Resume
Summary
MBA-educated marketing professional with 6+ years of specialized experience in law firm marketing. Proven ability to scale marketing operations, optimize technical SEO, and drive measurable growth across differing legal practice areas.
Experience
Apr 2024 - Present
Rocket ClicksSEO Support Channel Specialist
Lead SEO strategy for 7+ legal clients across family law and criminal defense, focusing on scalable growth solutions. My work centers on two key areas: developing territory analysis reports that enable law firms to expand into new geographic markets, and streamlining performance reporting through AI-powered analytics systems. I conduct technical SEO audits and implement local search optimization strategies specifically designed for multi-location law firms seeking competitive advantage.
Jan 2023 - Apr 2024
Sterling Lawyers, LLCTechnical SEO Associate
Managed comprehensive local SEO strategy for Wisconsin's largest family law firm, overseeing online presence across 25+ locations. My primary achievement was developing standardized workflows that transformed how the firm approached digital marketing, from citation management to attorney profile creation. This systematic approach enabled us to achieve 100% Google Map Pack visibility across all locations while simultaneously expanding our content strategy and email marketing campaigns using Ortto platform.
Mar 2019 - Jan 2023
Sterling Lawyers, LLCDigital Marketing Assistant
Built the technical foundation that supported Sterling Lawyers' growth from startup to Wisconsin's largest family law firm. I established and maintained WordPress websites while implementing Salesforce CRM systems for lead tracking and marketing attribution. This role provided hands-on experience with both technical infrastructure and strategic marketing initiatives, working closely with senior team members on paid advertising campaigns and content development.
Education
Master of Business Administration (MBA)
Bachelor of Science in Marketing
Bachelor of Arts in Spanish
Contact
Let's Talk Law Firm Marketing!
Interested in discussing marketing opportunities or learning more about my experience in the legal industry? I'd love to connect.